PREMIUM Projects 2026-2027

Amundi: Develop a go-to-market strategy to help Amundi Technology sell a new AI-native approach to wealth management software, identifying target customers, compelling value propositions and viable pricing models for an industry that is traditionally conservative and highly regulated.

Atos: Design a forward-looking Digital Twin concept that combines AI, geospatial, environmental and maintenance data to help Rijkswaterstaat predict infrastructure deterioration, prioritise interventions and manage critical Dutch infrastructure more proactively, safely and sustainably.

benVitaal: Investigate the barriers and success factors influencing the adoption of sustainable employability programmes in healthcare, and develop practical, evidence-based strategies to help benVitaal engage employers and employees and make workplace wellbeing initiatives more accessible and effective.

BOM: Investigate untapped opportunities for cross-border collaboration between the Brainport Eindhoven and Aachen semiconductor ecosystems, identifying barriers and developing strategic recommendations to strengthen innovation, talent development and regional competitiveness.

Busted: Develop innovative and sustainable strategies to expand Project Busted’s breast health education beyond university communities, reaching underserved populations with lower health literacy through creative workshops, peer-to-peer learning and new community partnerships.

Cisco: Explore how Cisco can become an AI-native project organisation by redesigning how teams work, collaborate and deliver customer value while empowering people with the skills and confidence to thrive alongside AI.

Deloitte: Explore how AI will reshape technology M&A advisory over the next five to ten years, identifying emerging competitors, the enduring value of human expertise, and the skills and talent strategies Deloitte needs to stay competitive in a rapidly changing industry.

Pharmaceutical Accountability Foundation: Map and engage key stakeholders across countries to strengthen the Fair Pharma Cancer Scorecard as an accountability tool and support advocacy for equitable, affordable access to essential cancer medicines worldwide.

FASHIONCLASH: Develop a sustainable partnership strategy and explore new revenue models that help FASHIONCLASH build lasting business partnerships, diversify its income and protect its artistic independence.

Gemeente Gulpen-Wittem: Conduct a feasibility study to assess whether agri-PV can provide a technically, legally, economically, environmentally, and socially viable additional business model for farmers in Gulpen-Wittem, balancing renewable energy production with agricultural needs and landscape protection.

Greendrops Matcha: Explore consumer behaviour and develop a market-tested concept to encourage repeat consumption of Greendrops matcha, considering consumer needs, everyday routines and product sustainability.

Harvest Hub: Uncover what drives students’ food choices and design and test a marketing strategy that makes healthy, affordable organic meals the easy, appealing choice during busy study periods.

IKEA: Investigate how young people perceive IKEA as an employer, identify gaps between its intended employer brand and the actual employee experience, and develop evidence-based recommendations to attract and retain young talent.

LIOF/ET: Design a practical Einstein Telescope Technology Transfer Programme that turns cutting-edge scientific technologies into real-world applications by connecting researchers, businesses and entrepreneurs across sectors.

Marres: Investigate how young men navigate masculinity, identity and belonging, find community through online spaces and digital subcultures, and experience barriers to engaging with contemporary art, then develop and test strategies for Marres to build meaningful connections with them.

Mondriaan: Explore what students need to build a healthy and meaningful life, identify gaps in existing wellbeing and prevention support, and develop evidence-based recommendations to help students navigate life’s challenges before they escalate into mental health problems.

MUMC+ Centre for Home Mechanical Ventilation: Investigate how CTbM can rethink and redesign parts of chronic home ventilation care in a more sustainable, future-proof and patient-centred way, while maintaining quality and safety of care.

MUMC+ Prevention & Vitality: Develop an evidence-based implementation strategy to embed a vitality pathway into all disease-specific care pathways at Maastricht UMC+, identifying priorities, barriers and enablers to make prevention and healthy lifestyle support a structural part of every patient’s healthcare journey.

Natuurlijk Berghof: Develop practical business and operational scenarios to help Natuurlijk Berghof turn its growing food forest into a commercially viable enterprise, addressing the challenges of diverse, seasonal harvests, processing, logistics and sales while creating value for farmers, nature and society.

ORGfit: Investigate the underlying causes of delays in public-sector projects, using interviews and real-world cases to develop practical tools and solutions that help organisations turn ideas into tangible results faster.

Parents4Parents: Research what support modern parents need and design a practical, innovative way to help them build their own village of support, online or offline.

Schneider Electric: Investigate how companies are responding to the CSRD Omnibus reforms through qualitative research and stakeholder interviews, uncovering emerging challenges, opportunities and good practices to inform an evidence-based report on the future value of corporate sustainability reporting.

Sparke & Keane: Investigate how AI is reshaping consultancy and develop a practical framework for the future consultant, identifying the skills, profiles and responsible AI practices needed to maintain high-quality, human-centred advice.

Stryker: Develop a practical, research-backed change and adoption framework to help Stryker embed AI and digital technologies into its supply chain operations, building employee trust, readiness and sustained adoption while enabling responsible and scalable transformation.

Triatlon Vlaanderen: Develop a data-driven growth strategy for Triatlon Vlaanderen that unlocks the commercial value of its 22,000-strong community, transforming traditional sponsorships into measurable partnerships while expanding digital engagement and identifying innovative, sustainable revenue models.

Visit Zuid-Limburg: Redesign Visit Zuid-Limburg’s partnership model by developing innovative, financially sustainable value propositions that create mutual value for the destination, tourism entrepreneurs and residents.

Welcony: Develop practical strategies to embed sustainability throughout Welcony’s international organisation and integrate more sustainable practices into everyday work, identifying how to raise employee awareness, overcome barriers and turn environmental ambitions into lasting organisational change.