PREMIUM Project 2026-2027: Amundi Technology

Develop a go-to-market strategy to help Amundi Technology sell a new AI-native approach to wealth management software, identifying target customers, compelling value propositions and viable pricing models for an industry that is traditionally conservative and highly regulated.

  • amundi

    The Project:

    Shape the Future of Financial Technology with Amundi Technology


    The financial services industry is undergoing a fundamental change in how institutions want to consume technology, and the way financial software is built and delivered is being fundamentally redefined. Large organizations increasingly want to build and adapt to their own applications and user experiences, supported by AI and conversational interfaces. Large software vendors are already embedding LLMs into their products, while financial institutions themselves are increasingly demanding more control over their own applications and user experiences. This shift is coming from both directions. This challenges our traditional model of providing complete, predefined applications.


    To respond, Amundi Technology is currently developing BLOXX Builder, a tool that generates wealth management frontends on demand, enabling banks to create their own solutions and user experiences, while the underlying financial data, business logic, calculations, and regulatory capabilities remain fully managed and governed by Amundi Technology's platform. The BLOXX Builder is a new way for banks and financial institutions to create their own wealth management experiences on top of a secure and regulated platform.


    With this PREMIUM project, we want to solve a key challenge: how to bring a disruptive, AI-driven solution to a highly traditional and risk-averse industry. How do we build a marketing and sales strategy for this new approach in an industry where buyers are risk-averse, procurement is complex, and the urgency of this shift is not yet universally recognized?

    The outcomes of the PREMIUM project will directly shape the go-to-market strategy for BLOXX Builder. We plan to use the research to identify the right target segments and define a value proposition that resonates with different stakeholders such as advisors, IT teams, and business decision-makers. 

    What we are selling is not just a tool but a new way of consuming a platform; one where the client builds their own experience on top of our foundation. The project will help us understand how to communicate and sell this model across a diverse buyer landscape: From those who have not yet recognized the urgency of the shift to those who believe in the transformation but are uncertain how to make the most of it for their own organization. It will also help us explore what viable business and pricing models look like when the traditional per-seat model (built around users accessing a defined interface) no longer fits the way software is consumed. 

    This project offers a unique opportunity to work on a real innovation challenge at the intersection of finance, AI, and strategy. You will gain insight into how major financial institutions evolve, contribute fresh ideas, and help shape the future of digital wealth management.

    If you enjoy exploring new ideas and want to contribute to the next generation of financial services, this project is for you!
     

  • The Client:

    Amundi Technology is the technology subsidiary of Amundi, Europe's largest asset manager with close to €2.6 trillion in assets under management. Amundi Technology develops and commercializes software solutions for the financial industry, with a focus on wealth management, portfolio management, and advisory. Our clients include banks, distributors, and asset managers across Europe and beyond. We operate at the intersection of finance and technology, building platforms that help financial professionals serve their clients better. As part of Amundi, we combine deep industry expertise with the scale and credibility of a leading global asset manager.

    Beyond the deliverables, we see the PREMIUM team as an integral part of the project itself: Bringing an external perspective that helps us identify blind spots we cannot easily see from the inside while developing the product. We want to get the insights and research results from a younger generation that grew up in this technological era and that brings in a different view than we have as business insiders.

  • Research Oriented

    In this project, the focus is on “discovering something new”


     

    Formal client

    This client provides an assignment and perceives the team of students as consultants doing a job for them. The formal client provides guidance and supports the team with feedback, but is not actively involved in project execution.