PREMIUM Project 2026-2027: Harvest Hub

Uncover what drives students’ food choices and design and test a marketing strategy that makes healthy, affordable organic meals the easy, appealing choice during busy study periods.
  • harvest hub

    The Project:

    Fueling student life: Making good, organic food the easy choice.

    When schedules get intense and deadlines stack up, eating healthily often feels like hard work. Students' mental focus and physical resilience depend directly on nutrition, yet stress and anxiety frequently lead to poor eating habits. Students facing high-pressure academic periods often sacrifice nutrition for convenience, relying on quick, processed meals that lead to energy crashes. 

    Harvest Hub is on a mission to change that by making good, organic food the default, easy choice for daily student life. Operating our restaurant in Maastricht alongside our catering services, we provide organic, nutrient-rich meals designed to keep minds sharp and energy levels consistent.

    The challenge? In a market saturated with cheap, convenient fast food, how do we make choosing organic meal options completely effortless and budget-friendly for students? 

    We are looking for an interdisciplinary team to decode what triggers daily food choices and how to remove friction around healthy eating habits. We need PREMIUM students to analyze pricing sensitivity to ensure organic food remains accessible without compromising value, to investigate how to connect meal choices to sustained cognitive performance during busy study periods, and to track purchasing patterns to optimize promotional timing and outreach.

    If you want to apply behavioral and market insights to a real-world enterprise and help shape how students eat, Harvest Hub is your project.

    Let's make healthy eating the easiest choice in town!
     

  • The Client:

    Harvest Hub is a modern restaurant and catering business dedicated to making good food the easy choice for everyday life. We believe that eating well shouldn't be complicated, inconvenient, or uninspiring. That is why we focus on offering high-quality organic, pesticide-free meals that provide sustained energy and great taste without the hassle. Operating our restaurant in Maastricht alongside our corporate catering services, Harvest Hub serves busy individuals who want quick, nutritious options they can feel good about. Our goal is simple: to make organic eating seamless, accessible, and enjoyable for everyone, every day.

    Working directly alongside the team allows us to share practical industry context, refine ideas in real time, and learn together as the project evolves.
  • design oriented

    In this project, the focus is on “creating something new”


     
    Co-Creator Client

    This client might join the team for brainstorm sessions, meetings, and preparatory sessions. The co-creator is more actively involved in/during the project execution.