PREMIUM Project 2026-2027: Greendrops Matcha

The Project:

Greendrops: from occasion to habit. Make matcha part of everyday life.

Greendrops is a young Belgian brand that puts ceremonial-grade matcha into Nespresso-compatible capsules. One click, a proper matcha in under a minute, nothing added. In less than a year, we went from an idea to around 40 stores in Belgium and the Netherlands, including De Bijenkorf.
Here is our challenge. Many people love matcha, but they drink it occasionally: a latte at a coffee bar on a Saturday, not a daily routine. Removing the preparation hassle was step one. Turning matcha into a habit is the real question, and that is where you come in.

Your team will find out what makes people come back every day: which moments matcha can own, what blocks repeat use, and how a daily habit can also be a sustainable one. 

Then you design and test a concept that makes it happen, whether that is a product, a service, packaging, or an experience.
 

What you get: direct access to the founder, real customers, real stores, and real data. The freedom to bring your own ideas and test them in the market. And a company that will actually use what you build.
If you like turning insights into something tangible, we would love to meet you.
 

The Client:

Greendrops is a Belgian matcha brand from Hasselt. We put ceremonial-grade Japanese matcha into Nespresso-compatible capsules: one capsule, one click, a proper matcha in under a minute. No whisk, no sieve, no sugar or additives, just 3 grams of pure, JAS-certified matcha.
Since our commercial launch in November 2025, we have built a network of around 40 points of sale in Belgium and the Netherlands, including De Bijenkorf and regional Carrefour stores, next to our own webshop. We are a small, fast-moving team, supported by board members with backgrounds at JDE Peet's, Kellogg's and AB InBev. Our ambition: make good matcha part of everyday life.